SoundCloud creators raise $17.8 million to bring membership ebikes to market

Creators of music streaming platform SoundCloud are seeking to bring memberships to the blossoming ebike market with a European start-up called Dance. The business today revealed it has actually raised a €15 million ($17.8 million) round of moneying to broaden the service beyond its existing pilot program in Germany.

The financing follows a rise in need for electrical bikes throughout the pandemic as individuals look for options to congested public transit. While ebikes had actually been getting momentum over the previous couple of years, the COVID-19 crisis has actually significantly sped up sales. In the U.S., ebike sales leapt 190% in June compared to the previous year. And reports now recommend the international ebike market might grow from less than $8 billion in 2018 to $46 billion by 2026.

Let’s dance

Dance is the creation of Eric Quidenus-Wahlforss and Alexander Ljung. The SoundCloud creators stepped down from their functions at the music streaming business in 2019 and 2017, respectively, though Ljung still chairs SoundCloud’s board. Finishing the lineup of creators is Christian Springub, cofounder of site contractor Jimdo. The trio revealed their invite-only ebike membership service in their domestic Berlin market previously this year, with strategies to consist of more European cities next year. The business verified it would take a look at broadening to the U.S. “ultimately.”

Dance isn’t exposing lots of information about its ebike beyond a couple of teaser images since it’s still repeating styles through the pilot stage.

“We are presently in advancement with our very first internal constructed bike, and we will introduce with that design next year,” Quidenus-Wahlforss informed VentureBeat. “We’re revealing a tip of what is to come, versus what is going on at a little scale in Berlin today.”

Above: Dance bike


Ebikes are similar to basic bikes, other than they have actually an incorporated electrical motor for much easier pedaling — making them specifically popular with commuters, as the minimized physical effort implies less sweat. The bikes typically come loaded with other linked smarts, too.

Individuals thinking about ebikes have numerous choices. Business such as Lime provide pay-as-you-go “dockless” services that permit users to find the closest ebike and pay just for the time they utilize. Then there is the choice to acquire an ebike straight-out. Dutch start-up VanMoof just recently raised $40 million to bring its ebikes to more markets, though the 2 designs it provides expense around €2,000 ($2,300) — a cost point that is excessive for lots of.

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There are less expensive ebikes out there, naturally, however Dance is wagering customers won’t wish to pay out hundreds or countless dollars just to be burdened the additional expense and concern of upkeep and insurance coverage.

Above: Dance bike (back)… approximately what it will appear like (perhaps)

For €69 ($82) each month, riders can buy a Dance ebike online and have it delivered to their door within 24 hours. The regular monthly charge covers all upkeep and theft insurance coverage, while a mobile app offers users the capability to tap GPS place tracking for their bike, lock and unlock it, and gain access to concierge services such as upkeep and theft replacement.

Above: Dance mobile app


For lots of, €69 is still a large regular monthly dedication, though it might compare positively to other transportation choices. In Berlin, a month-to-month public transit pass can cost as much as €85, a figure that increases considerably in other cities around the globe — a citywide regular monthly travel pass in London, for instance, can cost more than $300. Although Dance isn’t all set to talk about localized prices for a worldwide growth, it’s most likely to consider regional transportation expenses when setting its regular monthly membership charge.

“Making ebikes available and budget friendly for everybody is at the core of Dance, and our rates and terms show this,” Quidenus-Wahlforss stated. “We wished to make the cost in line with or less expensive than alternative transport expenses, and at the exact same time provide the very best ebikes to our consumers.”

Dance users aren’t locked into memberships, which is another selling point, specifically for riders who might be brand-new to ebikes.

“It was essential that consumers didn’t feel locked into agreements, so we have actually made it that users have the capability to cancel their membership at any time,” Quidenus-Wahlforss included. “We likewise provide a three-day complimentary trial duration so that individuals can choose if ebikes and our service is the ideal suitable for them.”

Comparable to VanMoof, Dance is taking a “holistic” technique to its service and establishing whatever itself, consisting of the hardware, software application, and operations, though it has actually partnered with a Taiwanese maker to develop the real bikes.

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The business’s series A round was led by Holtzbrinck Ventures, a European VC fund that has actually backed a variety of noteworthy start-ups through to leave, consisting of HelloFresh and Shipment Hero. With $17.8 million in the bank, Dance is well-financed as it prepares to introduce in the coming months.

“Aside from opening more in Berlin itself, we are presently in the preparation phases of where we will broaden to after, with eyes set on more European cities and ultimately likewise the U.S.,” Quidenus-Wahlforss stated. “Clients have actually been informing us what they get out of their automobiles, and we’ve been tweaking the software application and operations based upon feedback too.”

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